FOUNDING FLOCK: Eric Lennox, Artifex10
May 6, 2013
Eric Lennox is a partner at Artifex10 Landscape Architecture, Design + Planning Worldwide, a boutique Landscape Architecture design firm specializing in creating compelling spaces. A part of the six "Founding Flock" at CO+HOOTS, Eric had just started his Design firm and was looking for office space. He had been working in creative, studio environments for over 10 years and couldnt bear the thought of working in a small one-room office or in a large space with rented cubicles. Unfortunately, thats all he was finding in his price range. Before joining CO+HOOTS, he was working from home and coffee shops and those spaces didnt make him and his partners feel legitimate. The idea of coworking resonated with me because it would be a creative studio environment, but without people competing in a corporate arena, he said. I had become frustrated with that culture, the best work wasnt being done because of politics or interoffice leveraging. After Erics wife drove by CO+HOOTS and looked them up, Eric came in and sat in a small cluster with the other Founding Flock, Jenny, Tony, Matt, JD and Robert.
It was a blast. Totally different professions, but we all had design, creativity and enthusiasm in common.
Here at CO+HOOTS I get design, web, PR, and user experience advice from people in the same shoes, just wanting to be successful, he said. The knowledge exchange is a true benefit, and you also get great friends.
Artifex10 is very honest with their clients. They tell their clients they are in a creative coworking space and tell them the benefits they will receive as a result of that. Erics clients arent being charged for high end office overhead, but for design. We believe the companies that survive the recession need to emerge with a different strategy and attitude on collaborating with clients who are very conscious of where their money is going. he said.
"At CO+HOOTS, you have activity, energy, desks, name recognition, conference rooms and most important, people."
Eric has been introduced to a whole new network of people from his coworking colleagues and when possible he returns the favor. They almost have a separate marketing team spreading the word about their business. Jenny was doing a rebrand on a resort project and mentioned she works with a landscape architect, he said. Next thing we know, we have a new project and developer contact. Today, Eric is inspired by natural patterns in nature in his landscape architecture business. The veins on a leaf, the microscopic view of a snowflake, the way the wind and water push sand into beautiful patterns and geometries. We strive for good proportions and geometry in our design work, he said. Thats what makes spaces feel comfortable. Its a difficult exercise that takes a lot of practice to master. When we look at natures patterns and organization closely, its near perfection. That is inspiring to us. When Eric isn't nose deep doing killer design work for Egyptian resorts or spending time with his beautiful family, he's doing things only a Cohootian would do like helping with the CO+HOOTS 2.0 buildout, riding a camel while picking up pyramids or wreaking some serious havoc on Dora-pinatas. To see more of Eric's work at Artifex10 see here and stay tuned for our next featured "Founding Flock" member bio next month!